In part one of Facebook Marketing for Wedding Photographers, we talked about setting up your Facebook page, adding content to the page, inviting both your existing Facebook friends and your past and current clients to join, registering your Facebook vanity url and promoting your Facebook page on your promotional literature, website and blog.
So, once you have got to this stage, how do you continue to increase your number of fans your page has?
As any wedding photographer will tell you, weddings go fast. Very fast. In the UK, the “norm” is to take all the group photographs and shots of the bride and groom alone, in the gap between the wedding ceremony finishing and the start of the wedding breakfast.
From a wedding photographer’s point of view the likelihood is that this won’t allow you as much time alone with the bride and groom as you would ideally like – actually, you can virtually guarentee that you won’t have as much time as you like!
A big thank you to Keith Adams of www.keithadamsphotography.co.uk for the following post about customer service.
This is excellent advice and could not be more true. Many bride and grooms will choose their wedding photographer based on personal recommendations from their friends so to ensure they recommend you, not only will you have to provide an excellent product but you must also provide first class customer service at all times. A wedding photographer is unlikely to stay in business very long if they ignore this fact!
At most weddings, virtually every wedding guest will have their own camera and, not surprisingly, are often just as keen as the official wedding photographer to take photographs of the bride and groom – especially during the group photographs (or formals as they are sometimes referred to).
I personally have no problem whatsoever with guests taking photographs during the group shots, they are at the wedding as guests of the bride and groom and, in my opinion, have every right to take photographs.
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